HERE'S DAY 22 - COPY THIS INTO TEACHABLE:

DAY 22: POST-LAUNCH FOLLOW-UP

Launch day is over. You made sales (hopefully!). You're exhausted. You want to sleep for a week.

But here's the thing: The work isn't done.

What you do in the 7-30 days after launch determines whether this was a one-time event or the beginning of sustainable income.

Most creators make these mistakes: ❌ They launch, then go silent ❌ They forget about buyers after the sale ❌ They don't follow up with non-buyers ❌ They don't ask for testimonials ❌ They don't iterate on feedback

Don't be most creators.

Today, you're learning the post-launch strategy that:

• Turns one-time buyers into raving fans
• Converts non-buyers into future customers
• Generates testimonials and social proof
• Creates ongoing sales momentum
• Sets up evergreen passive income

THE POST-LAUNCH TIMELINE

Here's exactly what to do in the days and weeks after launch:

DAY 1 POST-LAUNCH: THANK YOUR BUYERS

Within 24 hours of someone buying, send a personal thank you.

OPTION 1: AUTOMATED EMAIL (SET THIS UP IN GUMROAD)

Subject: Thank You! + What's Next

Body:

"Hey [First Name]!

🎉 Welcome! Thank you SO much for purchasing [PRODUCT NAME]!

I'm genuinely excited for you to dive in.

Here's what to do next:

STEP 1: Download all your files (they're in your email)
STEP 2: Start with [FILE NAME or DAY 1 or CHAPTER 1]
STEP 3: Join our community here: [LINK] (optional but recommended)

Questions? Just hit reply to this email. I read every single one.

Want to share? Tag me on Instagram [@yourhandle] with your progress!

I'm cheering you on!

[Your Name]

P.S. Keep an eye on your inbox—I'll be checking in with tips and support over the next few weeks."

OPTION 2: PERSONAL DM (IF YOU HAVE A SMALL LAUNCH)

If you had 10-20 sales, personally message each buyer on Instagram or Facebook:

"Hey [Name]! I just saw you grabbed [PRODUCT]. Thank you SO much! 🙏

I'm so excited for you to dive in. Let me know if you have any questions as you go through it!

Also, I'd love to hear your progress—feel free to share updates or tag me!

You've got this! 💪"

Personal touch = customer loyalty.

DAY 2-3 POST-LAUNCH: CHECK IN WITH BUYERS

Send a follow-up email:

Subject: How's Day 1 Going?

Body:

"Hey [First Name],

Quick check-in: Did you get a chance to start [PRODUCT] yet?

I know life gets busy, but I wanted to make sure you're not stuck or have any questions.

Common questions I'm getting:

[Q: Question 1]
A: [Answer]

[Q: Question 2]
A: [Answer]

If you have other questions, just hit reply!

And if you've already started and are seeing progress—I'd LOVE to hear about it!

Rooting for you, [Your Name]"

This shows you care AND keeps them engaged.

DAY 3-5 POST-LAUNCH: FOLLOW UP WITH NON-BUYERS

Not everyone on your waitlist bought. That's okay.

But don't forget about them. They might buy later.

Send this email to your waitlist who DIDN'T purchase:

Subject: I Noticed You Didn't Grab [Product]—Can I Ask Why?

Body:

"Hey [First Name],

I noticed you didn't end up getting [PRODUCT NAME] during the launch.

No worries at all! I totally understand—timing might not have been right, or maybe it wasn't what you were looking for.

But I'm curious: What held you back?

Was it:

• The price?
• Not sure if it's right for you?
• Need more information?
• Something else?

Hit reply and let me know. Your feedback helps me understand how to better serve you.

And if you're still interested, [PRODUCT] is available here: [LINK]

Either way, I appreciate you being on my list!

[Your Name]"

WHY THIS WORKS:

1. Gets valuable feedback: You learn why people didn't buy
2. Shows you care: Not just about sales, but about their needs
3. Opens a conversation: Some will reply and end up buying
4. Keeps you top of mind: They'll remember you for future products

EXPECT: 5-15% reply rate. Some will share honest feedback. Some will buy.

DAY 7 POST-LAUNCH: ASK FOR TESTIMONIALS

By now, early buyers have had time to use your product.

Send this email to BUYERS ONLY:

Subject: Quick Favor? (Would Love Your Feedback)

Body:

"Hey [First Name],

You grabbed [PRODUCT NAME] about a week ago.

Quick question: How's it going so far?

I'd absolutely LOVE to hear:

• What you've achieved
• What you love most about it
• Any results you're seeing

If you're willing to share, just hit reply with a few sentences. I want to feature real success stories!

And if you're stuck on anything or have questions, let me know that too. I'm here to help!

Thanks so much, [Your Name]

P.S. If you share a testimonial, I'll send you [BONUS] as a thank you!"

INCENTIVIZE TESTIMONIALS:

Offer a bonus:

• Additional template
• Exclusive guide
• Free 15-minute coaching call
• Entry into a giveaway

People are more likely to respond when there's something in it for them.

DAY 10-14 POST-LAUNCH: SHARE RESULTS & TESTIMONIALS

As testimonials come in, share them everywhere:

ON SOCIAL MEDIA:

"This message made my day 🥹

[Share testimonial screenshot]

This is exactly why I created [PRODUCT NAME].

If you haven't grabbed it yet, it's still available: [LINK]"

ON YOUR SALES PAGE:

Add testimonials to your Gumroad product description.

IN YOUR EMAIL SIGNATURE:

"[PRODUCT NAME] - helping [NUMBER] people [ACHIEVE RESULT]"

IN FUTURE EMAILS:

Reference success stories when selling to new people.

Social proof = more sales.

DAY 14 POST-LAUNCH: RUN A FLASH SALE

Create urgency for people who missed the launch.

Send this to your ENTIRE email list:

Subject: 48-Hour Flash Sale (20% Off [Product])

Body:

"Hey [First Name],

Quick heads up: I'm running a 48-hour flash sale on [PRODUCT NAME].

[NUMBER] people grabbed it during launch and the results are amazing:

[Share 1-2 testimonials]

For the next 48 hours ONLY:

• Get 20% off with code FLASH20
• Instant access
• [BONUS] included

This ends [DAY/TIME]. After that, back to full price.

Grab it here: [LINK]

[Your Name]

P.S. Use code FLASH20 at checkout to save!"

WHY THIS WORKS:

• Creates new urgency for people who missed launch
• Converts "maybes" into "yesses"
• Generates another sales spike
• Clears objections ("I'll wait for a discount")

RUN FLASH SALES STRATEGICALLY:

• Once a month MAX
• Different reasons each time (holiday, milestone, feedback request)
• Always time-limited (24-48 hours)

Don't discount too often or people will wait for sales instead of buying.

DAY 21-30 POST-LAUNCH: ITERATE & IMPROVE

Based on feedback, testimonials, and questions, improve your product.

WHAT TO LOOK FOR:

1. REPEATED QUESTIONS

If 5+ people ask the same question, add it to your FAQ or create a bonus resource.

Example: "How do I use this if I have irregular income?"

Solution: Create a bonus "Budget Guide for Irregular Income" and add it to your product.

2. CONFUSION POINTS

If people get stuck on the same section, clarify it.

Example: "I don't understand Day 5's worksheet."

Solution: Add more instructions or examples to that section.

3. MISSING CONTENT

If people say "I wish this included [X]," consider adding it.

Example: "I wish there was a video walkthrough."

Solution: Record a 10-minute video tutorial and add it as a bonus.

4. POSITIVE FEEDBACK

What do people LOVE? Do more of that.

Example: "The weekly check-in prompts were my favorite part!"

Solution: Create a standalone "Weekly Check-In Journal" as your next product.

UPDATE YOUR PRODUCT:

In Gumroad:

• Upload new version with improvements
• Email existing buyers: "I just updated [PRODUCT] with [NEW FEATURE]. Re-download for free!"

This shows you care about quality and builds loyalty.

HANDLING CUSTOMER SUPPORT

RESPONDING TO QUESTIONS:

RESPONSE TIME MATTERS:

• Reply within 24 hours (ideally within 2-4 hours)
• Be helpful and friendly
• Go above and beyond when possible

EXAMPLE RESPONSE:

Customer: "I can't figure out how to [X]."

You: "Hey [Name]! Thanks for reaching out. Here's how to do [X]:

[Step-by-step instructions]

Let me know if that helps or if you need more clarification!

Also, I noticed a few people have asked this same question, so I'm creating a video tutorial to make it clearer. I'll send it to you when it's done!

[Your Name]"

GO THE EXTRA MILE.

Excellent customer service = raving fans = referrals.

DEALING WITH COMPLAINTS:

Even great products get complaints.

HOW TO RESPOND:

STEP 1: ACKNOWLEDGE THEIR FRUSTRATION

"I'm so sorry you're experiencing this. That must be frustrating."

STEP 2: ASK FOR SPECIFICS

"Can you tell me more about what's not working? I want to help you get value from this."

STEP 3: OFFER A SOLUTION

• Fix the issue
• Offer additional support
• Refund if necessary

EXAMPLE:

Customer: "This product isn't what I expected. It's too basic."

You: "I'm sorry it's not meeting your expectations. Can I ask what specifically you were hoping for that's not included?

I want to make sure you get value from this, so let me know what would help. If it's truly not the right fit, I'm happy to refund you—no hard feelings."

Most people just want to be heard.

Often, addressing their concern turns them into a loyal customer.

HANDLING REFUND REQUESTS:

If someone asks for a refund:

OPTION 1: TRY TO HELP FIRST

"Before I process your refund, can I ask what didn't work for you? Maybe I can help troubleshoot or point you to the right section?"

Sometimes they just need guidance.

OPTION 2: REFUND GRACIOUSLY

"No problem at all! I'll process your refund right now. I'm sorry it wasn't the right fit.

Do you mind sharing what didn't work? Your feedback helps me improve!

Refund will be in your account within 5-7 business days."

Don't take refunds personally.

Typical refund rates: 2-5% is normal.

If it's higher than 10%, something's wrong—either your marketing was misleading or the product needs improvement.

CONVERTING NON-BUYERS INTO FUTURE BUYERS

Not everyone buys on the first try.

That's okay. Nurture them.

THE LONG-TERM NURTURE SEQUENCE:

For people who DIDN'T buy during launch, send valuable emails regularly:

WEEK 1 POST-LAUNCH:

Subject: Here's What You Missed

Body:

"Hey [First Name],

I know you didn't grab [PRODUCT] during launch—no worries!

But I wanted to share some early results people are seeing:

[Share 2-3 testimonials]

It's still available if you're interested: [LINK]

But even if you're not ready yet, I'll keep sharing valuable tips in these emails!

[Your Name]"

WEEK 2:

Subject: [Free Tip Related to Your Product]

Body:

"Hey [First Name],

Quick tip for you today:

[Share 1 valuable tip or strategy related to your product topic]

[Teach something useful]

Hope this helps!

P.S. If you want the full system I use, [PRODUCT NAME] has [BENEFIT]. Check it out here: [LINK]"

PROVIDE VALUE. Don't just pitch.

WEEK 3:

Subject: You Asked, I Answered

Body:

"Hey [First Name],

I've been getting a lot of questions about [TOPIC], so I wanted to answer them here:

Q: [Question 1]
A: [Answer]

Q: [Question 2]
A: [Answer]

Q: [Question 3]
A: [Answer]

Hope this helps!

[Your Name]

P.S. All of this (and more) is covered in [PRODUCT]: [LINK]"

WEEK 4:

Subject: [Case Study or Success Story]

Body:

"Hey [First Name],

I want to share [NAME]'s story with you.

She was [BEFORE STATE]. She tried [PRODUCT] and now [AFTER STATE].

Here's what she did:

[Share specific steps or strategy]

If you want the same results, [PRODUCT] walks you through this exact process: [LINK]

[Your Name]"

THEN:

Continue sending valuable emails weekly. Soft-sell your product every 4-5 emails.

The goal: Stay top of mind. Provide value. When they're ready, they'll buy.

MAINTAINING MOMENTUM AFTER LAUNCH

Don't go silent after launch week.

CONTENT IDEAS TO KEEP MOMENTUM:

1. SUCCESS STORIES

Share customer wins and testimonials.

"[NAME] just saved $500 in her first month using [PRODUCT]! 🎉"

2. BEHIND-THE-SCENES UPDATES

Share your journey as a creator.

"I just hit [MILESTONE] sales! Here's what I learned..."

3. TIPS & VALUE POSTS

Continue sharing helpful content related to your product.

"Here's the #1 mistake I see people make with [TOPIC]..."

4. ANSWER COMMON QUESTIONS

Turn customer questions into content.

"Someone asked: '[QUESTION]' Here's the answer..."

5. PRODUCT UPDATES

Announce improvements or new features.

"I just added [NEW BONUS] to [PRODUCT] based on your feedback!"

6. FLASH SALES OR LIMITED OFFERS

Create urgency periodically.

"48-hour sale: 25% off [PRODUCT] with code SAVE25"

TRACKING POST-LAUNCH METRICS

WHAT TO MEASURE:

✅ Ongoing sales: How many sales per week?
✅ Customer satisfaction: Any complaints? Refund requests?
✅ Testimonial rate: How many customers give feedback?
✅ Repeat engagement: Are buyers interacting with you?
✅ Referrals: Are customers sharing with friends?

REALISTIC POST-LAUNCH NUMBERS:

WEEK 2-4 AFTER LAUNCH:

• 2-10 sales per week: Good!
• 10-20 sales per week: Great!
• 20+ sales per week: Excellent!

Sales will naturally slow after the initial launch spike. That's normal.

Your goal: Maintain steady sales through ongoing marketing.

SETTING UP EVERGREEN SALES

Launches are great, but evergreen is better.

Evergreen = sales happening automatically without you launching.

We'll cover this in detail tomorrow (Day 24), but here's the preview:

THE EVERGREEN FUNNEL:

1. Someone joins your email list (lead magnet)
2. They receive your welcome sequence (5-7 emails)
3. Email sequence pitches your product
4. They buy (or don't)
5. Continue nurturing with valuable emails
6. They buy later OR buy your next product

This runs 24/7 automatically.

You focus on driving traffic to your lead magnet. The funnel does the selling.

YOUR ASSIGNMENT

Complete your post-launch follow-up:

STEP 1: Send buyer thank you emails (30 minutes)

• Set up automated thank you in Gumroad
• OR manually email/DM each buyer

STEP 2: Check in with buyers (20 minutes)

• Send Day 2-3 check-in email
• Respond to any questions

STEP 3: Follow up with non-buyers (30 minutes)

• Email waitlist members who didn't buy
• Ask for feedback

STEP 4: Request testimonials (20 minutes)

• Email buyers asking for feedback
• Offer incentive for testimonials

STEP 5: Plan your nurture sequence (1 hour)

• Write 4 weekly emails for non-buyers
• Focus on value + soft-selling product

STEP 6: Iterate on your product (1 hour)

• Read all feedback
• Identify improvements needed
• Update product files if necessary

TOTAL TIME: 3-4 hours

By the end of today: ✅ Buyers feel supported
✅ Non-buyers are nurtured
✅ Testimonials are coming in
✅ Product improvements identified
✅ Long-term nurture plan in place

TOMORROW

Tomorrow: Social Media Marketing Without the Hustle

You have a product. You have systems. But how do you actually get people to see it without spending 5 hours daily on social media?

Tomorrow, you're learning the exact social media strategy that drives sales WITHOUT burning you out.

This is the soft life approach to marketing.

See you for Day 23: Social Media Marketing Without the Hustle.

Lesson Summary

The text offers a detailed 90-day guide for starting and growing a business. Key points include:

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It underscores the essential qualities of consistency, commitment, and perseverance for entrepreneurial success, aiming to help individuals establish a sustainable business while maintaining a balanced lifestyle.

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• Avoiding common traps and defining a "soft life"

The guide stresses the importance of consistent execution and offers actionable steps for the initial 90 days while providing insights on the emotional challenges of building a sustainable business. Key themes include:

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