The Soft Life Tribe® 28 Days to Soft Life Course




Ever feel like life's just a tad too hard? We're with you on that.

That's exactly why we're diving into the art of living a softer, more relaxed lifestyle. This course is your personal roadmap to unwinding and redefining what it means to truly thrive.

Over the next 28 days, we'll guide you through the essential steps to minimize stress, amplify joy, and enhance your overall well-being. We're talking practical skills, from decluttering your space and schedule to mastering the art of saying 'no' with grace.

Imagine waking up each day feeling lighter, more aligned, and genuinely excited about life—not because everything is perfect, but because you've learned how to move through the world with ease.

This isn't about doing more. It's about being more intentional with less.

What You Will Learn

By the end of this 28-day journey, you'll have the tools and practices to completely transform how you move through life:


Week 1: Create Space & Clarity

  • Cut your decision fatigue in half through strategic physical and digital decluttering
  • Reclaim 5-10 hours per week by eliminating time-wasters and simplifying your schedule
  • Master the Soft Life Audit — a framework to identify exactly what's draining your energy
  • Create mental space by releasing the clutter that's keeping you overwhelmed and stuck

Week 2: Set Powerful Boundaries

  • Stop people-pleasing for good with the graceful "no" technique that protects your peace
  • Identify and eliminate energy vampires from your work, relationships, and social life
  • Get proven boundary scripts for navigating difficult conversations with family, colleagues, and friends
  • Set digital limits that free you from social media overwhelm without FOMO

Week 3: Build Joy-Filled Rituals

  • Design 15-minute morning and evening routines that energize your entire day (not add to your to-do list)
  • Make rest a non-negotiable practice and learn why it's actually productive for success
  • Discover pleasure practices that fit into your real, busy life — no extra time required
  • Implement mindful movement and nourishment strategies that support your well-being without restriction

Week 4: Sustain Your Soft Life

  • Create your personalized Soft Life Blueprint — a 90-day plan for long-term transformation
  • Master money management strategies that support both abundance and peace (not hustle and stress)
  • Build troubleshooting systems to maintain your practice when life gets chaotic
  • Access community support and accountability to keep evolving your soft life journey

Plus, you'll walk away with:

  • Proven scripts and templates for every scenario
  • Downloadable workbooks and reflection prompts
  • Audio affirmations for mindset shifts
  • Lifetime access to all materials and future updates
  • A supportive community of women on the same path

This is your complete roadmap from overwhelmed to intentional, from grinding to thriving, from surviving to actually living the life you've been dreaming about.

Curriculum

  Introduction
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  Week 1 - FOUNDATION & MINDSET
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  Week 2 - PRODUCT IDEATION & VALIDATION
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  WEEK 3: CREATION & PRODUCTION
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  WEEK 4: MARKETING & LAUNCH STRATEGY
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  WEEK 5: SCALING & AUTOMATION
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  Bonus Resources and Community Engagement
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This course is closed for enrollment.

Your instructor

I'm Joi, your guide on this transformative journey with Soft Life Tribe®. With a spirit fueled by authentic living and an entrepreneurial streak sharpened by creating three successful businesses—from the globally-influenced ZURIHAUS to the impact-driven MintMyMark, and the nurturing community of Soft Life Tribe—I've turned my once exhausting hustle as a nurse and in the mortgage industry into a life that thrives on freedom, balance, and joy. My expertise is not just in entrepreneurship, but in the art of curating a life that celebrates rest as much as it does success, one tranquil moment at a time.

As we navigate through the 28 Days to Soft Life course, my passion for teaching shines through in every lesson. Drawing from my diverse experience living and working from San Diego to Nairobi, I'm dedicated to sharing the wisdom and practical strategies that have allowed me to design a life devoid of the grind. My methodology is tailored to empower you, especially women with ambition, to architect your own version of a fulfilling life—one that supports your dreams without compromising your well-being. Let's embark on this enlightening path and cultivate your soft life, a testament to living smarter, not harder.

Effortless

Stop forcing. Start flowing. Master the systems and mindset shifts that make life easier in every area—from morning routines to business operations. Get 10+ hours back per week.

Tranquil

Create your sanctuary. This month-long journey guides you into daily practices for deep peace—meditation, nervous system regulation, and boundaries that protect your calm.

Harmonious

Design a life where work, rest, relationships, and self-care all thrive—without burning you out. Your personalized balance blueprint in 28 days.