Launch Day Execution
This is it. Launch day.
You've spent weeks creating your product. You've built a waitlist. You've created anticipation.
Today, you open the doors and start making sales.
This is one of the most exciting (and nerve-wracking) days of your entrepreneurial journey.
But here's the thing: Launch day isn't just about posting "It's live!" and hoping for the best.
There's a strategy to launch day that maximizes sales and creates momentum.
Today, I'm giving you the exact hour-by-hour launch day playbook that turns your hard work into actual revenue.
THE LAUNCH DAY MINDSET
Before we dive into tactics, let's address the mental game.
WHAT TO EXPECT:
✅ You WILL get sales (if you've done the pre-work)
✅ You WON'T sell out in the first hour (that's okay)
✅ Some people will say no (that's normal)
✅ You'll feel nervous (that means you care)
✅ Not everyone on your waitlist will buy (conversion rates vary)
REALISTIC LAUNCH DAY NUMBERS:
Waitlist of 50 people:
- 5-15 sales on Day 1 is great
- 15-25 sales is excellent
- 25+ sales is amazing
Conversion rates:
- 10-20% is normal
- 20-30% is good
- 30%+ is outstanding
If you have 50 people on your waitlist and 10 buy, that's $470-$970 in ONE DAY (depending on your price).
That's a WIN.
Don't compare yourself to influencers making $50K on launch day. They have 100K followers.
You're building. This is your foundation.
THE 24-HOUR LAUNCH TIMELINE
Here's exactly what to do, hour by hour.
6:00 AM - THE EARLY ACCESS LAUNCH
WHO: Your waitlist gets access first.
WHAT TO DO:
Send Email #1 to Your Waitlist: EARLY ACCESS
Subject: 🎉 You're In! [Product Name] is LIVE (Early Access)
Body:
"Hey [First Name]!
IT'S HERE!
[PRODUCT NAME] is officially live—and you're getting first access before anyone else.
As promised, you're getting: ✅ 24-hour early access (before the public launch tomorrow) ✅ 20% launch discount ($[REGULAR PRICE] → $[LAUNCH PRICE]) ✅ [BONUS] included FREE (worth $[VALUE])
This discount ends in 24 hours. After that, the price goes up to $[REGULAR PRICE] and the bonus disappears.
Click here to get instant access: [GUMROAD LINK]
Here's what you're getting:
[Quick bullet list of what's inside—5-7 key benefits]
Your bonuses:
- [Bonus 1]
- [Bonus 2]
- [Bonus 3]
Total Value: $[TOTAL VALUE]
Your Early Access Price: Just $[LAUNCH PRICE]
I can't wait for you to dive in!
Questions? Just hit reply.
To your success, [Your Name]
P.S. This discount is only available for the next 24 hours. After that, it goes back to full price. Don't miss out!"
POST ON SOCIAL MEDIA (EARLY ACCESS ANNOUNCEMENT):
"🎉 IT'S LAUNCH DAY! 🎉
[PRODUCT NAME] is officially LIVE!
My waitlist got early access this morning (they're already diving in! 🔥)
PUBLIC LAUNCH happens tomorrow, but if you want in NOW at the launch discount, DM me 'LAUNCH' and I'll send you the link.
You'll get: ✨ 20% off regular price ✨ [BONUS] free ✨ Instant access
Launch price ends in 24 hours!
Drop 'LAUNCH' in the comments or DM me 👇"
8:00 AM - CHECK YOUR DASHBOARD
Look at your sales dashboard.
If you have sales: CELEBRATE! Screenshot them. Share (without revealing names) on social media.
If you don't have sales yet: That's normal. People need time to open emails and decide.
Don't panic. Keep going.
9:00 AM - ENGAGE WITH EVERY COMMENT/DM
People will be commenting on your post, DMing you with questions, or just congratulating you.
RESPOND TO EVERYONE.
For questions: "Great question! [Answer]. Here's the link if you want to check it out: [LINK]"
For congratulations: "Thank you so much! This has been such a journey. Are you interested in [PRODUCT]? I'd love to get it in your hands!"
For "I'm interested": "Amazing! Here's your link: [LINK]. Let me know if you have any questions!"
Engagement drives sales.
10:00 AM - POST A BEHIND-THE-SCENES STORY
Instagram/Facebook Story:
"Holy crap, we just hit [X] sales in the first 3 hours! 🎉
Thank you SO much to everyone who grabbed [PRODUCT NAME] already.
If you're on the fence, remember:
- Launch discount ends in [TIME]
- [BONUS] disappears after launch
- Price goes up tomorrow
Link in bio if you want in!"
This creates FOMO and social proof.
11:00 AM - SEND EMAIL #2 to Waitlist: SOCIAL PROOF
Subject: People are LOVING [Product Name]! (+ your link)
Body:
"Hey [First Name],
Quick update: [PRODUCT NAME] went live this morning and people are already diving in!
Here's what early buyers are saying:
'I'm only on Day 1 and I already feel more organized!' – Sarah
'This is exactly what I needed. So clear and actionable.' – Jessica
'Why didn't I find this sooner?!' – Maria
If you haven't grabbed your copy yet, here's your link: [LINK]
Remember:
- Launch discount ends in [HOURS]
- [BONUS] disappears after launch
- Price increases tomorrow
Don't miss out!
[Your Name]
P.S. If you have questions, just reply to this email. I'm here to help!"
12:00 PM - POST TESTIMONIALS OR EARLY FEEDBACK
Social Media Post:
"The feedback is already rolling in! 😭🙌
[Share a screenshot of a testimonial or DM from an early buyer]
This is why I created [PRODUCT NAME].
Launch discount ends in [HOURS]. Link in bio!"
Social proof drives sales.
2:00 PM - GO LIVE (INSTAGRAM/FACEBOOK)
Do a live video:
WHAT TO SAY:
"Hey everyone! I'm so excited. [PRODUCT NAME] launched this morning and the response has been incredible.
I wanted to jump on here to:
- Thank everyone who's supported me
- Answer any questions you have about [PRODUCT]
- Share what you're getting
[Briefly explain what the product is, who it's for, what's inside]
The launch discount ends tonight at midnight, so if you've been thinking about it, now's the time.
Any questions? Drop them in the comments and I'll answer live!
[Answer questions]
If you want to grab it, link is in my bio. I can also DM it to you—just comment 'LINK' below!"
Live videos get high engagement and feel personal.
4:00 PM - SEND EMAIL #3 to Waitlist: URGENCY
Subject: ⏰ 8 Hours Left (Launch Discount Ends Tonight)
Body:
"Hey [First Name],
Just a quick reminder:
The launch discount for [PRODUCT NAME] ends TONIGHT at midnight.
After that: ❌ Price increases to $[REGULAR PRICE] ❌ [BONUS] disappears ❌ Early access closes
You have 8 hours left to get: ✅ 20% off ($[LAUNCH PRICE] instead of $[REGULAR PRICE]) ✅ [BONUS] FREE (worth $[VALUE]) ✅ Instant access
Grab your copy here: [LINK]
This is it. Last chance at this price.
Don't miss out!
[Your Name]
P.S. Questions? Hit reply. I'm checking email all day!"
6:00 PM - POST FINAL URGENCY ON SOCIAL
Social Media Post:
"⚠️ 6 HOURS LEFT ⚠️
Launch discount for [PRODUCT NAME] ends at MIDNIGHT tonight.
After that, the price goes up and the bonus disappears.
If you've been waiting, this is your sign.
[CURRENT NUMBER] people have already grabbed it.
Don't be the one who misses out.
Link in bio 👆"
8:00 PM - PERSONAL OUTREACH TO ENGAGED PEOPLE
Look at who:
- Commented on your posts
- Watched your stories
- Opened your emails but didn't buy
Send personal DMs:
"Hey [Name]! I noticed you've been following along with my launch. Are you interested in [PRODUCT]? I'd love to answer any questions you have before the discount ends at midnight tonight!"
Personal outreach converts.
10:00 PM - FINAL COUNTDOWN POST
Social Media Post:
"2 HOURS. ⏰
Launch discount for [PRODUCT NAME] ends at midnight.
This is your last chance to get:
- 20% off
- [BONUS] free
- Instant access
[CURRENT NUMBER] people already in.
Are you joining us?
Link in bio. Time's running out!"
11:45 PM - LAST CALL EMAIL
Send Email #4 to Waitlist: FINAL WARNING
Subject: 15 Minutes Left (This is It)
Body:
"[First Name],
This is it.
The launch discount for [PRODUCT NAME] ends in 15 minutes.
If you've been on the fence, now's the time to decide.
After midnight:
- Price increases to $[REGULAR PRICE]
- [BONUS] disappears forever
- This opportunity is gone
Get it now: [LINK]
Last chance.
[Your Name]"
Send this at 11:45pm so it hits their inbox before midnight.
12:00 AM - CLOSE LAUNCH PRICING
Raise your price on Gumroad to regular price.
Remove the launch bonus.
Post on social media:
"That's it! Launch discount has officially closed.
Thank you to everyone who grabbed [PRODUCT NAME] today. Can't wait to see your results!
[PRODUCT] is still available at regular price ($[REGULAR PRICE]) for anyone who missed the launch.
Link in bio if you want it!"
THE PUBLIC LAUNCH (DAY 2)
The next day, open it to everyone who wasn't on your waitlist.
8:00 AM - SEND TO YOUR FULL EMAIL LIST:
Subject: [Product Name] is Here!
Body:
"Hey [First Name],
I'm so excited to share this with you!
After [TIME PERIOD] of work, [PRODUCT NAME] is finally live!
[Brief description of what it is and who it's for]
Yesterday, I gave my waitlist early access and [NUMBER] people grabbed it already.
Now it's available to everyone.
Inside, you'll get:
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]
Plus these bonuses:
- [Bonus 1]
- [Bonus 2]
Get instant access here: [LINK]
Let me know if you have questions!
[Your Name]"
POST ON ALL SOCIAL CHANNELS:
"📣 PUBLIC LAUNCH! 📣
[PRODUCT NAME] is now available to everyone!
[NUMBER] people grabbed it during early access yesterday.
Here's what's inside: [List benefits]
Ready to join us?
Link in bio 👆
P.S. The launch discount ended last night, but [PRODUCT] is still available at regular price. Worth every penny!"
HANDLING OBJECTIONS IN REAL-TIME
People will have questions and concerns. Here's how to respond:
OBJECTION 1: "I'm not sure if this is right for me."
RESPONSE:
"I totally understand! Let me ask: What's your biggest struggle with [TOPIC]?
[Wait for response]
Great! [PRODUCT] specifically addresses that by [EXPLAIN HOW IT HELPS].
Plus, there's a [X]-day money-back guarantee, so you can try it risk-free.
Want me to send you the link?"
OBJECTION 2: "I can't afford it right now."
RESPONSE:
"I get it. Money's tight for a lot of people.
A few thoughts:
- This is an investment in [OUTCOME]. What's that worth to you?
- There's a money-back guarantee if it doesn't work for you
- The price is going up after launch, so it'll cost more later
But I also understand if now's not the right time. No pressure!"
OBJECTION 3: "Can I think about it?"
RESPONSE:
"Of course! Take your time.
Just so you know, the launch discount ends [TIME/DATE], so if you decide you want it, grab it before then to save $[AMOUNT].
Any questions I can answer to help you decide?"
OBJECTION 4: "What if it doesn't work for me?"
RESPONSE:
"Great question! There's a [X]-day money-back guarantee.
If you try it and it's not what you need, just email me and I'll refund you. No questions asked.
You literally have nothing to lose!"
OBJECTION 5: "I've tried other products and they didn't work."
RESPONSE:
"I hear that a lot! That's actually why I created [PRODUCT].
Most [products in your niche] are [WHAT'S WRONG WITH THEM]. This one is different because [WHAT MAKES YOURS UNIQUE].
[Share a testimonial or example if possible]
Want to give it a shot? Remember, there's a money-back guarantee if it's not right for you."
WHAT TO DO WHEN SALES COME IN
EVERY TIME YOU GET A SALE:
1. CELEBRATE IT
Screenshot it (blur out customer name for privacy).
Post on social media:
"Another one! 🎉 [X] sales today. Thank you SO much!
If you've been thinking about [PRODUCT], this is your sign.
Link in bio!"
Social proof drives more sales.
2. SEND A PERSONAL THANK YOU (OPTIONAL BUT POWERFUL)
If you can see who bought, send them a personal email or DM:
"Hey [Name]! I just saw you grabbed [PRODUCT]. THANK YOU so much!
I can't wait for you to dive in. Let me know if you have any questions as you go through it!
Cheering you on, [Your Name]"
This builds loyalty and increases the chances of them sharing/referring.
3. ADD THEM TO A "CUSTOMER" EMAIL LIST
Tag buyers separately in your email platform so you can:
- Follow up with them specifically
- Ask for testimonials later
- Offer upgrades or future products
WHAT TO DO WHEN SALES ARE SLOW
First: DON'T PANIC.
Sales usually come in waves:
- Morning rush (when people check email)
- Lunch hour spike
- Evening rush (after work)
- Late night (11pm-midnight deadline)
If sales are slower than expected:
TROUBLESHOOTING CHECKLIST:
❓ Are people opening your emails?
Check your email open rates.
If low: Your subject lines might be weak. Make them more compelling.
❓ Are people clicking your links?
Check your click-through rates.
If low: Your email copy isn't compelling enough. Add more urgency or social proof.
❓ Are people visiting your sales page?
Check your Gumroad analytics.
If low: You need more traffic. Post more, DM more, engage more.
❓ Are people visiting but not buying?
Check your conversion rate (visitors ÷ sales).
If low: Your sales page might need work. Add testimonials, strengthen your copy, or adjust pricing.
QUICK FIXES TO BOOST SALES:
1. GO LIVE AGAIN
Jump on Instagram or Facebook Live and talk about your product. Answer questions. Be excited.
2. OFFER A FLASH BONUS
"For the next 3 hours only, everyone who buys gets [EXTRA BONUS]!"
Creates urgency.
3. EXTEND YOUR DISCOUNT (LAST RESORT)
If you're really struggling, you can extend your launch discount by 24-48 hours.
But be careful: Don't do this too often or people will stop believing your deadlines.
4. PERSONAL OUTREACH
DM 20 people who engaged with your content but didn't buy.
Ask if they have questions. Offer to help them decide.
Personal attention converts.
POST-LAUNCH MOMENTUM (DAYS 2-7)
Launch day isn't the end. It's the beginning.
Keep the momentum going for a full week.
DAYS 2-3: SHARE TESTIMONIALS
As early buyers use your product, ask for feedback.
Post their testimonials on social media.
"This is why I do this. 🥹
[Share testimonial]
[PRODUCT] is still available: [LINK]"
DAYS 4-5: ANSWER FAQS
Post helpful content addressing common questions or objections.
"Someone asked: '[QUESTION]'
Here's the answer: [RESPONSE]
Still have questions about [PRODUCT]? DM me!"
DAYS 6-7: FINAL PUSH
"Launch week is ending soon!
[CURRENT NUMBER] people have grabbed [PRODUCT] so far.
If you've been thinking about it, now's the time.
Link in bio!"
TRACKING YOUR LAUNCH SUCCESS
METRICS TO TRACK:
✅ Total sales: How many purchases?
✅ Total revenue: How much money did you make?
✅ Conversion rate: (Sales ÷ Waitlist size) × 100
✅ Email open rates: Are people reading?
✅ Click-through rates: Are people clicking your links?
✅ Social engagement: Likes, comments, shares, DMs
WHAT'S A SUCCESSFUL LAUNCH?
REVENUE BENCHMARKS:
$0-$500: You made your first sales! That's a win. Focus on getting testimonials and improving for next time.
$500-$2,000: Great launch! You've validated your product. Scale your marketing.
$2,000-$5,000: Excellent launch! You have a proven offer. Time to double down.
$5,000+: Outstanding! You've hit product-market fit. Scale aggressively.
Remember: Everyone starts at zero.
Even a $300 launch is $300 you didn't have yesterday.
Celebrate every win.
AFTER LAUNCH: WHAT'S NEXT?
48 HOURS AFTER LAUNCH:
1. Thank your buyers
Send a follow-up email checking in.
Subject: How's it going with [Product]?
Body:
"Hey [First Name],
Just wanted to check in!
How's [PRODUCT] working for you so far?
Hit reply and let me know:
- What you love
- What questions you have
- What could be better
I'm here to help!
[Your Name]"
2. Ask for testimonials
7-14 days after launch, email buyers:
Subject: Quick favor?
Body:
"Hey [First Name],
You grabbed [PRODUCT] a couple weeks ago.
Quick question: How's it going? Have you seen any results yet?
If you're loving it, would you mind sending me a quick testimonial? Just reply to this email with:
- What you've achieved so far
- What you love most about it
- Who you'd recommend it to
I'd love to share your success!
Thanks so much!
[Your Name]"
Testimonials = social proof = more sales.
3. Plan your next launch
Don't wait 6 months for your next launch.
Launch something new every 90 days:
- A new product
- An updated version
- A bundle deal
- A limited-time offer
Momentum compounds.
YOUR ASSIGNMENT
Execute your launch day plan:
STEP 1: Set your launch time (5 minutes)
- Decide: 6am? 8am? 10am?
- Put it in your calendar
- Set alarms/reminders
STEP 2: Prepare all launch emails (1 hour)
- Email 1: Early access (6am)
- Email 2: Social proof (11am)
- Email 3: Urgency (4pm)
- Email 4: Final warning (11:45pm)
- Schedule them in advance
STEP 3: Pre-write social media posts (30 minutes)
- Launch announcement
- Behind-the-scenes
- Testimonial posts
- Countdown posts
- Save as drafts
STEP 4: Prepare your responses to objections (20 minutes)
- Write out answers to common questions
- Have them ready to copy/paste
STEP 5: LAUNCH! (Full day)
- Follow the hour-by-hour timeline
- Engage with everyone
- Celebrate every sale
- Stay positive
TIME: Full launch day + prep
TOMORROW
Tomorrow: Post-Launch Follow-Up
Launch day is exciting, but the real work is what happens AFTER launch.
Tomorrow, you're learning how to nurture your buyers, handle non-buyers, and keep the sales coming after the initial launch excitement dies down.
See you for Day 22: Post-Launch Follow-Up.
Lesson Summary
The text emphasizes the importance of creating content that leads to revenue generation by focusing on conversion rather than just generating likes and engagement. Some key points discussed include:
- Distinguishing between engagement content and conversion content
- Creating problem-solving content with credibility markers and clear calls to action
- Types of content that convert
- Content calendar template
- Platform-specific conversion strategies for LinkedIn, Instagram, and Facebook
- Integration of content with direct outreach
- Key metrics to track for conversion content
- Content repurposing system
- Common content mistakes that can hinder conversions
The text also describes a 30-day content sprint as an example where 12 posts resulted in 8 discovery calls and closing 3 clients, earning $1,200 in revenue. The return on investment was $133 per hour, demonstrating the effectiveness of content creation. The content conversion system outlined includes:
- Conducting an audience problem audit
- Creating a content calendar
- Developing call-to-action strategies
- Writing high-converting posts
- Setting up an engagement-to-DM system
- Sharing a real example of successful content marketing
Readers are encouraged to utilize the Content Conversion System workbook and engage in a 30-day content sprint to drive revenue. The text also emphasizes various key concepts such as specific problem-solving content, different content types, platform-specific tactics, content-to-DM integration, tracking conversion metrics, content repurposing, common mistakes to avoid, and the significance of a consistent content strategy.
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