Before you spend weeks creating a digital product, you need to know if anyone will actually buy it.

The worst thing you can do is build something in isolation, launch it, and hear crickets.

I've seen this happen too many times. Don't let it be you.

Today, we're validating your product idea before you create it.

WHAT IS VALIDATION?

Validation = proof that people want your product and will pay for it.

You're looking for signals:

• Are people actively searching for solutions to this problem?
• Are competitors already selling similar products successfully?
• Do people say they'd buy when you describe your idea?
• Are people willing to pre-order before it exists?

If the answer to these questions is YES, you have validation.

If the answer is NO or MAYBE, you need to refine your idea or pivot.

VALIDATION METHOD 1: THE SEARCH TEST

Go to Google and search for your product idea.

Example searches:

• "budget planner for single moms"
• "meal prep guide for busy professionals"
• "career transition workbook"
• "social media templates for coaches"

WHAT YOU'RE LOOKING FOR:

• Are there multiple paid products already selling?
• Are there ads running for similar products?
• Do Amazon books exist on this topic with hundreds of reviews?

IF YES: That's GOOD. It means there's demand. Competition validates the market.

IF NO: Either you've found a blue ocean opportunity (rare) or nobody wants it (more likely).

Don't be afraid of competition. Be afraid of crickets.

VALIDATION METHOD 2: THE AMAZON TEST

Go to Amazon. Search for books in your niche.

Look at:

• How many books exist?
• How many reviews do they have?
• What star ratings?
• What are people saying in reviews?

READ THE 3-STAR REVIEWS.

They tell you:

• What people loved (keep this)
• What was missing (your opportunity)
• What they wished was included (your differentiator)

Use those gaps to make your product better.

Example: I searched "budget planner" on Amazon.

Found: 50+ products, thousands of reviews.

3-star reviews said: "Good but too complicated for beginners," "Wish it had digital version," "Needed more examples."

MY PRODUCT OPPORTUNITY: "Simple Budget Planner for Beginners + Digital and Printable Versions + Real-Life Examples"

That's how you use competitor feedback to create a better product.

VALIDATION METHOD 3: THE SOCIAL MEDIA TEST

Post in Facebook groups, Reddit communities, Instagram, or LinkedIn.

Ask: "I'm thinking about creating [product]. Would this help you?"

BE SPECIFIC. Don't say "budgeting course." Say:

"I'm creating a 30-day budget planner specifically for single moms earning under $50K who want to pay off debt. It includes weekly check-ins, debt trackers, and savings challenges. Would this be useful to you?"

WHAT YOU'RE LOOKING FOR:

• "YES! I'd buy that!"
• "Where can I get this?"
• "I've been looking for exactly this!"

If 10-20% of responses are enthusiastic, you have validation.

If responses are lukewarm ("maybe," "sounds interesting," "good luck"), that's not validation. Refine your idea.

VALIDATION METHOD 4: THE PRE-SALE TEST (ADVANCED)

This is the ultimate validation because people vote with their wallets, not words.

HERE'S HOW:

1. Create a simple landing page describing your product
2. Include the price and a "Pre-Order Now" or "Join Waitlist" button
3. Run a small ad campaign ($50-$100) to drive traffic
4. See if people actually click to buy

You're not collecting money yet (or you are, and refund if you don't deliver). You're testing interest.

If your conversion rate is 2-5%, you have validation.

If it's under 1%, refine your messaging or idea.

TOOLS FOR PRE-SALE TESTING:

• Carrd (simple landing pages, $9/year)
• Google Forms (free waitlist)
• Facebook Ads or Instagram Ads ($50-$100 test budget)

VALIDATION METHOD 5: THE DIRECT ASK

This is the simplest (and scariest) method.

Message 20 people in your target audience. Tell them about your product idea. Ask if they'd buy it and for how much.

"Hey! I'm creating a [product] for [specific audience]. It helps with [specific problem]. Would this be useful to you? If so, what would you pay for it?"

If 5+ people say "yes, I'd pay $X," you have validation.

If most say "maybe" or "sounds cool but I wouldn't buy it," you need to pivot.

HOW TO KNOW IF YOUR IDEA IS VALIDATED

You have strong validation if:

✅ Competitors exist and are selling successfully
✅ Amazon has 10+ books on the topic with hundreds of reviews
✅ Social media responses are enthusiastic ("I need this!")
✅ 10-20 people say they'd buy at your target price
✅ A pre-sale landing page converts at 2%+

You need to refine if:

❌ You can't find any competitors (red flag, not opportunity)
❌ Social responses are lukewarm or polite
❌ People say "maybe" but won't commit
❌ Pre-sale page gets clicks but no conversions
❌ Nobody will give you a specific price they'd pay

COMMON VALIDATION MISTAKES

MISTAKE #1: Asking friends and family They'll tell you "it's great!" because they love you. Not validation.

MISTAKE #2: Confusing interest with intent "Sounds cool!" ≠ "I'll buy it."
Only buying behavior (or strong commitment) counts.

MISTAKE #3: Ignoring the data Your idea might not be as strong as you think. That's okay. Pivot.

MISTAKE #4: Validating with the wrong audience Don't ask random people. Ask your specific target market.

WHAT IF YOUR IDEA ISN'T VALIDATED?

Don't panic. Refine.

OPTIONS:

• Narrow your niche (make it more specific)
• Change the format (maybe a course instead of ebook?)
• Adjust the price (maybe it's too high or too low)
• Pick a different problem to solve

Validation isn't personal. It's data.

YOUR ASSIGNMENT

Run at least 2 of the 5 validation tests on your product idea:

1. Search Test: Google and Amazon research
2. Social Media Test: Post in 3-5 relevant groups
3. Direct Ask: Message 20 people in your target audience
4. Pre-Sale Test: Create landing page + run ads (advanced)
5. Review Mining: Read 50+ reviews of competitor products

Document your findings in your workbook:

• What did you learn?
• Is there strong demand?
• What gaps did you find?
• Do people say they'd buy?
• What price are they willing to pay?

Be honest with yourself. If validation is weak, refine before you create.

Tomorrow, we're talking about pricing your digital product for maximum profit.

Because charging too little leaves money on the table. Charging too much scares people away.

Let's find your perfect price point.

Lesson Summary

Passive income is crucial for attaining financial freedom and leading a Soft Life. This lesson will address various approaches to generating passive income, establishing a sustainable income flow that necessitates little effort to uphold. By grasping passive income's concept and applying the strategies outlined, you can construct a revenue source that operates for you, even during restful periods.

• Rental properties, investments, online businesses, and royalties provide avenues to create passive income.
• Benefits and risks of each method will be explored in-depth.
• Diversifying passive income streams and selecting opportunities aligned with your abilities and interests can heighten earning potential and construct a robust financial basis.

Key Lesson Concepts:

• Passive income is vital for realizing financial freedom.
• Examine various methods like real estate, investments, and online businesses.
• Enhance income streams by diversification and opt for ventures that match your skill set and passions.

Lesson Summary

Today we discussed the importance of creating digital products that actually sell. Here is a breakdown of the key points:

• Digital products often fail because creators build what they want, not what the market needs.
• The Digital Product Validation Rule suggests not creating digital products until you've sold services in that niche first.
• There are 5 types of digital products that actually sell:
• Templates & Tools ($27-$97)
• Mini-Courses & Challenges ($97-$297)
• Comprehensive Courses ($297-$997)
• Memberships & Communities ($27-$97/month)
• High-Ticket Group Programs ($997-$5,000)
• It is important to follow the Product Validation Process before creating a digital product, which involves steps like identifying recurring problems, pre-selling, building a minimum viable product, and selling to service clients first.

Avoid making digital products that don't sell, such as standalone Ebooks, generic courses, passion projects with no market, products requiring ongoing updates, or products solving problems you haven't experienced.

The strategy of repurposing service work into digital products was discussed, as well as pricing psychology tips like price anchoring, bundling, and payment plans to increase sales.

Finally, an assignment was given to complete the Digital Product Validation Worksheet that includes problem identification, product concept development, pre-validation research, and pre-sell strategy.