Here's the uncomfortable truth: your job has programmed you to think in ways that keep you broke.

Not on purpose. Not maliciously. But systematically.

Today, we're unpacking those beliefs and replacing them with the entrepreneurial mindset you need to build wealth.

THE EMPLOYEE PROGRAMMING

From the moment you enter school, you're trained to be a good employee:

• Show up on time
• Follow instructions
• Don't question authority
• Work for external validation (grades, promotions)
• Trade time for money
• Ask permission to take breaks
• Stay in your lane
• Don't take risks
• Security over freedom

This programming served a purpose—it made you employable. But it's now holding you back from entrepreneurship.

THE ENTREPRENEUR REPROGRAMMING

Here's what you need to believe instead:

EMPLOYEE BELIEF: "I need permission to succeed" ENTREPRENEUR BELIEF: "I give myself permission to build"

EMPLOYEE BELIEF: "My time = my money" ENTREPRENEUR BELIEF: "Systems and leverage = my money"

EMPLOYEE BELIEF: "Failure is bad" ENTREPRENEUR BELIEF: "Failure is feedback"

EMPLOYEE BELIEF: "I need all the answers before I start" ENTREPRENEUR BELIEF: "I'll figure it out as I go"

EMPLOYEE BELIEF: "Security comes from a steady paycheck" ENTREPRENEUR BELIEF: "Security comes from multiple income streams I control"

EMPLOYEE BELIEF: "I should wait until I'm ready" ENTREPRENEUR BELIEF: "I'll never feel ready. I start before I'm ready."

THE SCARCITY VS. ABUNDANCE MINDSET

Employee mindset = SCARCITY

• There's not enough to go around
• If they succeed, I can't
• I need to protect what I have
• Money is hard to make

Entrepreneur mindset = ABUNDANCE

• There's enough for everyone
• Their success doesn't limit mine
• I can create value and abundance
• Money flows to those who serve

SHIFTING FROM CONSUMER TO CREATOR

Employees consume. Entrepreneurs create.

This is the biggest shift you'll make.

Instead of asking "How much does it cost?" you ask "How much can I charge?" Instead of buying courses, you create courses. Instead of paying for templates, you sell templates. Instead of consuming content, you produce content.

You stop being the customer and start being the business owner.

THE IMPOSTER SYNDROME LIE

"Who am I to teach this?" "I'm not an expert." "Other people are more qualified."

Here's the truth: You don't need to be the world's leading expert. You just need to be one step ahead of your customer.

If you know something valuable that would help someone else, you're qualified to teach it.

If you've solved a problem someone else is facing, you're qualified to share your solution.

Stop waiting for permission. Give it to yourself.

YOUR ASSIGNMENT

Identify 3 employee beliefs you're still holding onto and write the entrepreneur belief that will replace them.

Example: OLD BELIEF: "I need a business degree to start a business" NEW BELIEF: "I can learn what I need through action and experience"

Write yours down. This is the first step in rewiring your brain for entrepreneurship.

TOMORROW: What passive income really means (and why most people get it wrong).

Lesson Summary

After identifying skills and validating profitable problems, the decision on the business model to pursue is crucial in achieving $1K-$5K quickly while aiming for long-term freedom. Here are the four location-independent business models:

• Service-Based Business:
  • Trade expertise for fees through consulting or freelancing.
  • Fastest path to revenue with low startup costs.
  • Immediate market validation with potential for premium pricing.
• Digital Products:
  • Create courses, templates, or ebooks for scalability.
  • True passive income potential but slower to first revenue.
  • Requires audience building or paid ads.
• Hybrid Model:
  • Start with services for immediate cash, then build digital products.
  • Fast revenue from services while working towards passive income.
  • Eases financial pressure during product development.
• Experience-Based Business:
  • Offer curated experiences, events, or travel for premium pricing.
  • Personal fulfillment with high-touch offerings but requires upfront planning.
  • Best for those with unique access or cultural knowledge.

When choosing a model, consider your revenue needs, energy levels, available resources, and long-term vision. It's recommended to start with a Service-Based model for fast profitability.

Avoid common mistakes like solely relying on digital products for passive income and trying to launch multiple models simultaneously. Sequentially building by transitioning from services to products is often more effective.

Your assignment includes evaluating models, projecting revenue for the next 90 days, and making a final selection based on your goals and target market. Remember, your choice today will impact your revenue for the upcoming year.

Week 1 concludes tomorrow with a focus on pricing strategy, a crucial aspect often undervalued by many entrepreneurs. Complete your Business Model Selection assessment in preparation for the upcoming lessons.