THE 7 MOST PROFITABLE DIGITAL PRODUCTS

Welcome to Week 2! Last week was about mindset. This week is about money—specifically, what you're going to create and sell.

Today, I'm breaking down the 7 most profitable types of digital products you can build and which one is right for you.

THE 7 DIGITAL PRODUCT TYPES

1. EBOOKS & GUIDES

What it is: Written content solving a specific problem Price range: $7-$97 Time to create: 2-4 weeks Best for: Writers, experts, problem-solvers

Examples:

• "30-Day Meal Prep Guide for Busy Moms"
• "The Complete Guide to Remote Job Hunting"
• "Instagram Growth Blueprint for Small Businesses"

Pros: Quick to create, low barrier to entry Cons: Lower price point, competitive market

2. TEMPLATES & TOOLS

What it is: Pre-made designs, spreadsheets, or resources people can customize Price range: $9-$147 Time to create: 1-3 weeks Best for: Designers, organized people, tool creators

Examples:

• Canva social media templates (30-pack)
• Budget spreadsheet with formulas
• Email templates for job applications
• Notion dashboards

Pros: Fast to create, highly practical, customers see immediate value Cons: Need design or technical skills

3. ONLINE COURSES

What it is: Video lessons teaching a skill or process Price range: $47-$997 Time to create: 4-8 weeks Best for: Teachers, subject matter experts, those comfortable on camera

Examples:

• "Master Instagram Reels in 30 Days"
• "Build Your First Website (No Code Required)"
• "Launch Your VA Business"

Pros: High price point, perceived high value, builds authority Cons: Takes longer to create, requires more tech setup

4. WORKBOOKS & PLANNERS

What it is: Printable or digital planners, journals, worksheets Price range: $12-$47 Time to create: 2-3 weeks Best for: Organized, creative people, life coaches

Examples:

• 90-Day Business Planner
• Wedding Planning Workbook
• Manifestation Journal
• Goal-Setting Workbook

Pros: Popular, repeatable (yearly planners), easy to market Cons: Saturated market, design skills helpful

5. MEMBERSHIP/SUBSCRIPTION

What it is: Recurring access to content, community, or resources Price range: $9-$97/month Time to create: Ongoing (start small, build over time) Best for: People with consistent content ideas, community builders

Examples:

• Monthly template library
• Private community with weekly coaching
• New recipes delivered weekly

Pros: Recurring revenue, builds community Cons: Requires ongoing content creation

6. BUNDLES & TOOLKITS

What it is: Multiple resources packaged together Price range: $27-$197 Time to create: 2-4 weeks (if creating from scratch) Best for: People with multiple resources to combine

Examples:

• "Social Media Starter Kit" (templates + guide + checklist)
• "New Mom Survival Bundle" (meal plans + sleep tracker + baby log)

Pros: Higher perceived value, easier to justify price Cons: More work upfront

7. COACHING/CONSULTING PACKAGES

What it is: Your time and expertise sold in packages Price range: $497-$5,000+ Time to create: Minimal (just need a sales page) Best for: Experts, coaches, consultants wanting premium income

Examples:

• "Brand Strategy Intensive" (1 week, unlimited access)
• "Resume Review + Interview Prep" (3-session package)

Pros: Highest price point, immediate income, builds authority Cons: Trading time for money (not fully passive)

WHICH ONE SHOULD YOU CHOOSE?

Ask yourself:

1. What am I naturally good at? (Writing → Ebook, Design → Templates, Teaching → Course)
2. How fast do I need income? (Fast → Templates/Coaching, Patient → Course/Membership)
3. What's my budget? (Low → Ebook/Workbook, Higher → Course with production)
4. How much time can I commit? (Limited → Templates/Ebook, More time → Course/Membership)

MY RECOMMENDATION FOR BEGINNERS

Start with: EBOOK, WORKBOOK, or TEMPLATES

Why? Fast to create, low/no cost, easy to test, quick feedback loop.

Once you've made your first sales and proven your niche, THEN expand to courses or memberships.

Don't overcomplicate it. Your first product doesn't need to be perfect. It just needs to exist.

YOUR ASSIGNMENT

Choose your product type. Just one. Write it down.

Then answer:

• Why did I choose this?
• What problem will it solve?
• Who is it for?

Tomorrow, we're niching down and finding your profitable audience.

Lesson Summary

Many women undervalue their services and charge low rates when starting a business, leading to a loss of potential earnings. To combat this, it's crucial to understand pricing psychology and the value you provide to clients. Here are key concepts to consider:

• Mistake #1: Don't base pricing on costs or time, focus on the value you deliver to clients.
• Offer three pricing tiers: Good (entry level), Better (most popular), and Best (premium/VIP).
• Utilize a pricing formula for services, considering market rates, experience, and value delivered.
• Set pricing tiers strategically for digital products based on perceived value and market positioning.
• Avoid common pricing mistakes like undercharging, delaying rate increases, hourly pricing, and neglecting annual price adjustments.
• Confidence in your pricing is crucial; state your prices boldly and without apology.

Complete the Pricing Strategy Worksheet by conducting market research, setting pricing tiers, justifying value, and practicing your pricing statement to enhance confidence. Remember, your pricing decisions today impact your business income for the next year.

Tomorrow's lesson will focus on how to package and position your services effectively to minimize price resistance and secure client buy-in.

Lesson Summary

Many women often undervalue their services by charging low rates when starting a business, which can result in significant missed earnings. To address this issue effectively, it is essential to comprehend pricing psychology and the value you offer to clients. Here are some crucial points to consider:

• Mistake #1: Avoid basing your pricing on costs or time; instead, focus on the value you provide to clients.
• Offer three pricing tiers: Good (entry level), Better (most popular), and Best (premium/VIP).
• Utilize a pricing formula for services, taking into account market rates, experience, and value delivered.
• Strategically set pricing tiers for digital products based on perceived value and market positioning.
• Avoid common pricing mistakes such as undercharging, delaying rate increases, using hourly pricing, and neglecting annual price adjustments.
• Confidence in your pricing is crucial; state your prices boldly and without apology.

Complete the Pricing Strategy Worksheet by conducting market research, setting pricing tiers, justifying value, and practicing your pricing statement to enhance confidence. Remember, the pricing decisions you make today will impact your business income for the next year. Tomorrow's lesson will focus on how to package and position your services effectively to reduce price resistance and secure client buy-in.