Welcome to 28 Days to Soft Life Income!

Today marks the beginning of your transformation from traditional employment to building sustainable, location-independent income streams.

WHAT YOU'LL LEARN TODAY:

• The soft life philosophy and what it really means
• Why digital products are the key to passive income
• Your roadmap for the next 28 days
• How to set yourself up for success

THE SOFT LIFE MINDSET

The soft life isn't about being lazy. It's about being intentional. It's about working smarter, not harder. It's about building income that serves your life—not sacrificing your life to earn income.

Traditional employment trades your time for money. There's a ceiling on how much you can earn because there's a ceiling on your time.

Digital products break that ceiling. You create once and sell forever. Your income isn't limited by your hours.

YOUR 28-DAY ROADMAP

WEEK 1: Foundation & Mindset Build the mental foundation for entrepreneurial success.

WEEK 2: Ideation & Validation Discover your profitable niche and validate demand.

WEEK 3: Creation & Production Build your first digital product from scratch.

WEEK 4: Marketing & Launch Get your product in front of buyers and make sales.

SETTING YOURSELF UP FOR SUCCESS

1. Block Your Time - Schedule 30-60 minutes daily for course work
2. Join the Community - Connect with fellow students for support
3. Download the Workbook - Complete daily exercises
4. Take Imperfect Action - Progress over perfection
5. Stay Committed - All 28 days, no skipping

TODAY'S ACTION ITEM:

Write down your #1 reason for taking this course. What will financial freedom give you that you don't have now?

LESSON 2: DEFINE YOUR WHY

Your "why" is the fuel that keeps you going when things get hard. Today, we're getting crystal clear on yours.

WHY YOUR WHY MATTERS

Building a business is hard. There will be moments you want to quit. Your why is what pulls you through those moments.

A weak why: "I want more money"

A strong why: "I want to travel with my kids while they're young and not wait until retirement when my body is tired"

See the difference? One is vague. The other is visceral.

THE 5 LEVELS DEEP EXERCISE

Answer this question 5 times, each time asking "why" again:

Level 1: Why do you want to build passive income? Level 2: Why does that matter to you? Level 3: Why is that important? Level 4: What would that give you? Level 5: What does that really mean to you?

By level 5, you'll hit your true why—the emotional core driving this decision.

THE VISION EXERCISE

Close your eyes. Imagine it's 6 months from now. You've successfully launched your digital product. It's selling consistently. You're making $3,000-$5,000 monthly in passive income.

Now ask yourself:

WHAT DOES YOUR TYPICAL DAY LOOK LIKE?

• What time do you wake up?
• What's the first thing you do?
• Where are you living?
• Who are you spending time with?
• What kind of work are you doing?
• How many hours are you working?
• What are you NOT doing anymore?

GET SPECIFIC.

Not "I wake up happy."

But "I wake up at 8am without an alarm in my home office overlooking the ocean. I make coffee, check my sales dashboard, see I made $400 overnight. I spend the morning writing my next ebook. I finish by noon. The afternoon is mine."

The more vivid your vision, the stronger your commitment.

THE PAIN VS. PLEASURE EXERCISE

Now flip it. What are you sacrificing by NOT building this?

If you don't build passive income, what does your life look like in 6 months? A year? Five years?

Still at the same job? Still stressed about money? Still dreaming but not doing?

Write it down. The pain of staying where you are should fuel your action.

YOUR ASSIGNMENT

Answer these questions in your workbook:

1. Why do I want to build passive income? (Be brutally honest)
2. What am I sacrificing by NOT having passive income?
3. Six months from now, if I have a successful digital product, my life will look like: (Paint the picture in vivid detail)
4. Who am I doing this for? (Yourself? Your family? Future you?)

Write it out. Don't skip this. This exercise might seem simple, but it's the most important work you'll do in this entire course.

Your why will keep you going on Day 15 when you're frustrated. On Day 22 when you're scared to launch. On Day 30 when you're wondering if you should keep going.

Make it powerful. Make it emotional. Make it yours.

TOMORROW: The employee-to-entrepreneur mindset shift. You've been programmed to think like an employee. We're going to reprogram you to think like a business owner.

LESSON 3: THE EMPLOYEE TO ENTREPRENEUR MINDSET SHIFT

Here's the uncomfortable truth: your job has programmed you to think in ways that keep you broke.

Not on purpose. Not maliciously. But systematically.

Today, we're unpacking those beliefs and replacing them with the entrepreneurial mindset you need to build wealth.

THE EMPLOYEE PROGRAMMING

From the moment you enter school, you're trained to be a good employee:

• Show up on time
• Follow instructions
• Don't question authority
• Work for external validation (grades, promotions)
• Trade time for money
• Ask permission to take breaks
• Stay in your lane
• Don't take risks
• Security over freedom

This programming served a purpose—it made you employable. But it's now holding you back from entrepreneurship.

THE ENTREPRENEUR REPROGRAMMING

Here's what you need to believe instead:

EMPLOYEE BELIEF: "I need permission to succeed" ENTREPRENEUR BELIEF: "I give myself permission to build"

EMPLOYEE BELIEF: "My time = my money" ENTREPRENEUR BELIEF: "Systems and leverage = my money"

EMPLOYEE BELIEF: "Failure is bad" ENTREPRENEUR BELIEF: "Failure is feedback"

EMPLOYEE BELIEF: "I need all the answers before I start" ENTREPRENEUR BELIEF: "I'll figure it out as I go"

EMPLOYEE BELIEF: "Security comes from a steady paycheck" ENTREPRENEUR BELIEF: "Security comes from multiple income streams I control"

EMPLOYEE BELIEF: "I should wait until I'm ready" ENTREPRENEUR BELIEF: "I'll never feel ready. I start before I'm ready."

THE SCARCITY VS. ABUNDANCE MINDSET

Employee mindset = SCARCITY

• There's not enough to go around
• If they succeed, I can't
• I need to protect what I have
• Money is hard to make

Entrepreneur mindset = ABUNDANCE

• There's enough for everyone
• Their success doesn't limit mine
• I can create value and abundance
• Money flows to those who serve

SHIFTING FROM CONSUMER TO CREATOR

Employees consume. Entrepreneurs create.

This is the biggest shift you'll make.

Instead of asking "How much does it cost?" you ask "How much can I charge?" Instead of buying courses, you create courses. Instead of paying for templates, you sell templates. Instead of consuming content, you produce content.

You stop being the customer and start being the business owner.

THE IMPOSTER SYNDROME LIE

"Who am I to teach this?" "I'm not an expert." "Other people are more qualified."

Here's the truth: You don't need to be the world's leading expert. You just need to be one step ahead of your customer.

If you know something valuable that would help someone else, you're qualified to teach it.

If you've solved a problem someone else is facing, you're qualified to share your solution.

Stop waiting for permission. Give it to yourself.

YOUR ASSIGNMENT

Identify 3 employee beliefs you're still holding onto and write the entrepreneur belief that will replace them.

Example: OLD BELIEF: "I need a business degree to start a business" NEW BELIEF: "I can learn what I need through action and experience"

Write yours down. This is the first step in rewiring your brain for entrepreneurship.

TOMORROW: What passive income really means (and why most people get it wrong).

LESSON 4: WHAT PASSIVE INCOME REALLY MEANS

Let's clear up the biggest misconception about passive income: It's not 100% passive.

"Passive income" doesn't mean you do nothing and money appears. It means you build once and earn repeatedly.

THE PASSIVE INCOME SPECTRUM

FULLY ACTIVE INCOME You work → You get paid You stop working → Money stops

Examples: Your 9-5 job, freelancing, hourly consulting

SEMI-PASSIVE INCOME You work upfront → You earn repeatedly with minimal ongoing effort

Examples: Digital products, online courses, ebooks, templates

FULLY PASSIVE INCOME You invest once → It generates income forever with zero effort

Examples: Index funds, rental properties (with property management), dividend stocks

Most of what we call "passive income" is actually SEMI-PASSIVE. And that's perfectly fine.

HOW DIGITAL PRODUCTS CREATE SEMI-PASSIVE INCOME

Here's how it works:

UPFRONT WORK (1-3 months):

• Research your niche
• Create your product
• Set up your sales page
• Build your email funnel

ONGOING WORK (1-2 hours/week):

• Respond to customer emails
• Update product as needed
• Market your product
• Improve your funnel

INCOME GENERATED: 24/7, even while you sleep

The beautiful part? You create it once. It sells forever.

Compare that to your job:

• You work 40 hours → Get paid for 40 hours
• You work 0 hours → Get paid for 0 hours

With digital products:

• You work 100 hours upfront → Get paid for thousands of hours over time

THE MATH OF PASSIVE INCOME

Let's say you create an ebook that takes 40 hours to complete.

You price it at $27. You sell 10 copies per month.

Month 1: $270 (you're making $6.75/hour—not great) Month 6: $1,620 total (now you're at $40.50/hour—better) Month 12: $3,240 total (now you're at $81/hour—way better) Year 2: Another $3,240 (and you didn't do any additional work) Year 3: Another $3,240

After 3 years, you've made $9,720 from 40 hours of work. That's $243/hour.

And that's a conservative example. Many digital products sell 50, 100, even 1000+ copies per month.

THE REAL FREEDOM OF PASSIVE INCOME

It's not about never working again. It's about:

• Working when you want, not when you have to
• Earning while you sleep, travel, spend time with family
• Building assets that appreciate over time
• Creating income that doesn't require your presence
• Having options and security

That's the soft life. That's what we're building.

YOUR ASSIGNMENT

Calculate your "hourly rate" from your last paycheck.

Now imagine: What if you could create something once that earned you that same amount every single month for years?

That's the power of passive income. And that's what you're about to build.

TOMORROW: Finding time to build your business while working full-time.

LESSON 5: FINDING TIME WHILE WORKING FULL-TIME

"I don't have time."

I hear this all the time. You're working 40+ hours per week. You're exhausted. You have a family. You have responsibilities.

How are you supposed to build a business on top of all that?

Here's the truth: You don't need more time. You need better priorities.

THE TIME AUDIT

Before we talk about finding time, let's see where your time actually goes.

Track your time for one full week. Write down everything:

• Work hours
• Commute
• Cooking/eating
• Kids/family time
• Sleep
• TV/social media/phone scrolling
• Errands
• Exercise
• Other

Most people discover they "don't have time" but spend 2-3 hours per day on their phone.

THE 1-HOUR RULE

You don't need 8 hours per day to build a business. You need 1 focused hour.

Here's what you can accomplish in 1 focused hour:

• Day 1: Research your niche
• Day 2: Outline your digital product
• Day 3: Write 2 pages of your ebook
• Day 4: Design your product cover
• Day 5: Set up your sales page
• Day 6: Write 3 marketing emails
• Day 7: Launch your product

In 7 days, working just 1 hour per day, you could launch a product.

Most people waste that time scrolling Instagram.

WHERE TO FIND YOUR HOUR

OPTION 1: Wake up 1 hour earlier (6am instead of 7am) OPTION 2: Go to bed 1 hour later (work 9pm-10pm) OPTION 3: Use your lunch break (30 min) + evening (30 min) OPTION 4: Replace TV time with business time

You don't need to work 12-hour days. You need 1 focused hour where you make real progress.

THE FOCUS FRAMEWORK

Quality > Quantity

1 focused hour > 3 distracted hours

Here's how to make your 1 hour count:

• Turn off your phone (completely off, not just silent)
• Close all tabs except what you need
• Tell your family you're unavailable for 1 hour
• Set a timer for 60 minutes
• Work on ONE thing only
• No multitasking

You'll be shocked how much you can accomplish when you actually focus.

THE TRUTH ABOUT BUSY

"I'm too busy" is often code for "it's not a priority."

And that's okay! But be honest with yourself.

If building passive income is truly important to you, you'll find the time.

If it's not, you won't.

There's no judgment either way. But clarity is key.

Ask yourself: "If someone offered me $10,000 to work on my business for 1 hour per day for 30 days, would I find the time?"

Of course you would. So the time exists. The question is: are you willing to prioritize it?

YOUR ASSIGNMENT

Commit to your 1 hour. Write it in your calendar. Block it. Protect it.

This is your business time. This is how you build your soft life.

Starting tomorrow, you show up for that hour every single day.

No excuses. No exceptions.

Your future self is counting on you.

Lesson Summary

Most people undervalue their skills as they haven't considered selling them at market value. The focus is on identifying existing skills that can generate $1K-$5K monthly. The key points are as follows:

• The Skills Inventory Framework categorizes skills into Hard Skills (measurable and technical), Soft Skills (how you work), and Hidden Skills (what comes naturally).
• The Monetization Test involves assessing each skill for market demand, income potential, and scalability. If it doesn't meet at least 2 of these criteria, the skill is put on hold.
• Common Mistakes to Avoid: Thinking you don't have special skills, believing certifications are necessary, or assuming corporate skills aren't suitable for freelancing.

Your assignment includes completing the Skills Inventory Assessment by listing professional and personal skills, researching their market value, and selecting the top 5 monetizable skills. Real examples show how skills turned into successful businesses.

By focusing on revenue-generating skills first and avoiding common mistakes, individuals can capitalize on their existing abilities to create profitable ventures. Researching market value for each skill is essential to understand income potential.

Tomorrow's lesson will cover spotting problems people will pay to solve. Identifying valuable skills can transform one's life, making it crucial to complete the Skills Inventory Assessment without overthinking it.