Course Overview and Objectives
The Soft Life Tribe®
Welcome to The Soft Life Tribe® - 28 Days to Soft Life - your complete roadmap to creating, launching, and scaling digital products for passive income.
WHAT YOU'LL LEARN IN THIS COURSE
Over the next 28 days, you'll master:
• How to identify profitable digital product ideas aligned with your expertise
• The exact tools and platforms for creating professional products
• Sales funnel and marketing systems that work
• Strategies to create sustainable passive income streams
• How to scale your digital product business for true location independence
COURSE STRUCTURE
This course is divided into five strategic phases:
PHASE 1: FOUNDATION & MINDSET (Days 1-5)
Establishing your why, shifting from employee to entrepreneur mindset, and finding time to build while working full-time.
PHASE 2: PRODUCT IDEATION & VALIDATION (Days 6-10)
Discovering your profitable niche, validating demand, and positioning yourself competitively.
PHASE 3: CREATION & PRODUCTION (Days 11-17)
Building your first digital product from scratch using simple tools and proven frameworks.
PHASE 4: MARKETING & LAUNCH STRATEGY (Days 18-23)
Creating high-converting sales pages, building your email list, and executing successful launches.
PHASE 5: SCALING & AUTOMATION (Days 24-28)
Setting up evergreen funnels, optimizing for growth, and building true passive income systems.
WHAT MAKES THIS DIFFERENT
This isn't another "get rich quick" program. This is a proven system for building sustainable income through digital products.
You won't be told to hustle harder. You'll learn to work smarter by creating products once and selling them forever.
LEARNING OBJECTIVES
By the end of this course, you will:
✓ Have clarity on your profitable niche and ideal customer
✓ Know exactly which type of digital product to create first
✓ Possess the technical skills to create professional products
✓ Have a complete digital product ready to sell
✓ Understand how to market and launch effectively
✓ Have systems in place for evergreen passive income
✓ Know how to scale to multiple products strategically
YOUR COMMITMENT
Each day includes:
• One focused video lesson (10-20 minutes)
• Actionable homework assignment
• Workbook exercises to complete
• Community support and feedback
Total time investment: 30-60 minutes daily
WHAT YOU NEED TO SUCCEED
• Computer or tablet
• Internet connection
• 5-10 hours weekly to dedicate to implementation
• Willingness to take imperfect action
• Commitment to completing all 28 days
THE SOFT LIFE PROMISE
This course will teach you to build income that supports your freedom—not steals it.
You'll learn to make money while you sleep, travel, or spend time with loved ones. That's the soft life. That's what we're building together.
Ready? Let's begin.
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LESSON 2: MEET YOUR INSTRUCTOR
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Hi, I'm [YOUR NAME], and I'm here to guide you through your soft life transformation.
MY STORY
[Customize this section with your personal story. Here's a template:]
Six years ago, I was [describe your before state - corporate job, unfulfilled, trading time for money, etc.].
I was making [income level] but had no freedom. No flexibility. No control over my time.
I knew there had to be a better way.
That's when I discovered digital products and passive income. I started small—[describe your first product].
My first sale was [$amount]. I'll never forget the feeling of waking up to a sale notification while I slept.
That one sale changed everything. It showed me what was possible.
Fast forward to today:
• I've created [number] digital products
• Generated over [$amount] in digital product sales
• Built a business that runs while I [travel/spend time with family/live on my terms]
• Helped [number] students launch their own digital products
But more importantly, I have my life back.
I work [number] hours a week. I travel when I want. I wake up without an alarm. I make money while I sleep.
That's the soft life. And I built it with digital products.
WHY I CREATED THIS COURSE
I've seen too many talented people stuck in jobs that drain them. Trading hours for dollars. Dreaming of freedom but not knowing how to get there.
I created this course to give you the exact roadmap I wish I had when I started.
No fluff. No theory. Just proven strategies that work.
WHAT YOU CAN EXPECT FROM ME
• Real talk: I'll tell you what works and what doesn't, based on actual experience
• Actionable steps: Every lesson includes specific homework you can implement immediately
• Support: I'm active in the community and here to help you succeed
• Honesty: Building passive income requires upfront work. I won't lie to you about that.
MY TEACHING PHILOSOPHY
I believe in:
• Progress over perfection
• Implementation over information
• Done is better than perfect
• Your soft life is worth the temporary sacrifice
I don't believe in:
• Hustle culture that burns you out
• Get rich quick schemes
• Passive income that requires no work
• One-size-fits-all solutions
YOU DON'T NEED TO BE AN EXPERT
You don't need:
• A huge following
• Technical skills
• Design experience
• Thousands of dollars
• A business degree
You just need:
• A problem you've solved or skill you have
• Willingness to learn
• Commitment to take action
• Belief that you deserve better
WHY DIGITAL PRODUCTS?
I've tried multiple business models:
• Freelancing (capped by time)
• Coaching (exhausting and limited scale)
• Service-based business (requires constant delivery)
• Physical products (inventory and logistics headaches)
Digital products won because:
• Create once, sell forever
• No inventory or shipping
• Instant delivery (automated)
• Global reach
• High profit margins (90%+)
• True location independence
This is the most scalable, sustainable way to build passive income I've found.
MY PROMISE TO YOU
If you show up every day for 28 days and do the work, you will have:
• A completed digital product ready to sell
• A sales page that converts
• An email list growing automatically
• A launch strategy you can execute
• Systems for ongoing passive income
I can't promise you'll make $10,000 in your first month. Anyone who promises that is lying.
But I can promise that if you implement what you learn here, you'll have a real business that generates real income—and gives you real freedom.
Let's build your soft life together.
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LESSON 3: UNDERSTANDING THE SOFT LIFE TRIBE COMMUNITY
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Welcome to the Soft Life Tribe—a community of ambitious women building location-independent income through digital products and smart business models.
WHAT IS THE SOFT LIFE TRIBE?
The Soft Life Tribe is more than a course. It's a movement.
We're women who refuse to sacrifice our lives for paychecks. Who believe freedom and financial success can coexist. Who are building businesses that serve our lives instead of consuming them.
The soft life isn't about doing nothing. It's about doing meaningful work on your terms.
COMMUNITY VALUES
We believe in:
• PROGRESS OVER PERFECTION
Launch the messy first draft. Improve as you go. Done is better than perfect.
• ABUNDANCE MINDSET
There's room for all of us to win. Your success doesn't diminish mine. We celebrate together.
• SUPPORT OVER COMPETITION
We share strategies, resources, and wins. We lift each other up. We're better together.
• REAL TALK OVER TOXIC POSITIVITY
Building a business is hard. We acknowledge that. We support through struggles, not just celebrate successes.
• BOUNDARIES ARE SACRED
Your soft life requires protecting your peace. We respect that. No guilt for prioritizing yourself.
HOW TO USE THE COMMUNITY
The Soft Life Tribe community is your support system throughout this course and beyond.
Here's how to get maximum value:
1. INTRODUCE YOURSELF
Share your name, where you're from, what you're building, and your biggest goal for this course.
2. POST YOUR WINS (BIG AND SMALL)
First draft complete? Share it.
First sale? Celebrate it.
Launched your product? We want to see it.
Your wins inspire others. Don't hold back.
3. ASK QUESTIONS
Stuck on something? Ask.
Need feedback? Request it.
Want accountability? Find a partner.
There are no dumb questions here. We've all been beginners.
4. SHARE YOUR PROGRESS
Post weekly updates on what you've completed. Accountability accelerates action.
5. GIVE FEEDBACK TO OTHERS
The best way to learn is to teach. When you help someone else, you reinforce your own learning.
6. PARTICIPATE IN CHALLENGES
We regularly run challenges, co-working sessions, and group launches. Join them. They work.
COMMUNITY GUIDELINES
To keep this space supportive and valuable:
✓ Be respectful and kind
✓ No spam or self-promotion (unless in designated threads)
✓ Share generously but don't give unsolicited advice
✓ Celebrate others' wins genuinely
✓ Keep discussions relevant to building digital products and soft life businesses
✓ Respect confidentiality (don't share others' stories outside the group)
WHAT YOU'LL FIND IN THE COMMUNITY
• Daily motivation and accountability
• Feedback on your products, sales pages, and marketing
• Answers to technical questions
• Success stories and case studies
• Networking and collaboration opportunities
• Exclusive resources and templates
• Live Q&A sessions and workshops
ACCOUNTABILITY PARTNERS
One of the most powerful features: finding an accountability partner.
Studies show you're 95% more likely to complete a goal when you have accountability.
Post in the community: "Looking for an accountability partner for the next 28 days!"
Commit to weekly check-ins. Share your progress. Push each other. Celebrate together.
YOUR SOFT LIFE SQUAD
Beyond the course, the connections you make here can become lifelong friendships and business partnerships.
Many of our members have:
• Co-launched products together
• Collaborated on courses
• Supported each other through challenges
• Celebrated major milestones together
• Built genuine friendships
This community is yours. Use it. Contribute to it. Grow with it.
Welcome to the Soft Life Tribe. We're so glad you're here.
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LESSON 4: HOW THIS COURSE WORKS + YOUR 28-DAY ACTION PLAN
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Let's talk logistics. How this course works, what to expect, and how to get maximum results in the next 28 days.
COURSE STRUCTURE
This is a 28-day implementation program, divided into 5 weeks:
WEEK 1 (Days 1-5): Foundation & Mindset
WEEK 2 (Days 6-10): Product Ideation & Validation
WEEK 3 (Days 11-17): Creation & Production
WEEK 4 (Days 18-23): Marketing & Launch Strategy
WEEK 5 (Days 24-28): Scaling & Automation
Each day includes:
• One video lesson (10-20 minutes)
• Written lesson summary
• Actionable homework assignment
• Workbook exercises
• Community discussion thread
HOW TO FOLLOW THE COURSE
OPTION 1: THE DAILY APPROACH (RECOMMENDED)
Complete one lesson per day, in order, for 28 consecutive days.
This builds momentum and keeps you accountable.
OPTION 2: THE WEEKEND WARRIOR
Complete 2-3 lessons on Saturdays and Sundays, finishing in 10-14 days total.
This works if weekdays are impossible, but you lose some accountability.
OPTION 3: THE ACCELERATED TRACK
Complete 2 lessons daily, finishing in 14 days.
Only do this if you have 2-3 hours daily to dedicate. Otherwise, you'll overwhelm yourself.
MY RECOMMENDATION: Stick to one lesson per day. Slow and steady wins.
DAILY WORKFLOW
Here's your daily routine:
STEP 1: WATCH THE VIDEO LESSON (10-20 minutes)
Take notes. Pause to process key points. Rewatch if needed.
STEP 2: READ THE LESSON SUMMARY (5-10 minutes)
Reinforces what you learned. Gives you a reference to return to later.
STEP 3: COMPLETE THE HOMEWORK (30-45 minutes)
This is where transformation happens. Don't skip this.
STEP 4: FILL OUT YOUR WORKBOOK (10-15 minutes)
Concrete exercises that move you forward.
STEP 5: POST IN THE COMMUNITY (5 minutes)
Share your progress or ask questions. Accountability matters.
TOTAL DAILY TIME: 60-90 minutes
WHAT YOU'LL CREATE BY DAY 28
If you complete every lesson and assignment, you will have:
✓ A clearly defined niche and ideal customer
✓ A validated product idea people actually want
✓ A complete digital product (ebook, course, planner, template, etc.)
✓ Professional product packaging and design
✓ A sales page that converts visitors to buyers
✓ A lead magnet to grow your email list
✓ An email sequence that nurtures and sells automatically
✓ A launch strategy and marketing plan
✓ The foundation for evergreen passive income
In other words: A REAL BUSINESS.
THE 28-DAY TIMELINE
Here's what happens when:
DAYS 1-5: FOUNDATION & MINDSET
• Define your why
• Shift your mindset from employee to entrepreneur
• Find time while working full-time
DAYS 6-10: IDEATION & VALIDATION
• Choose your digital product type
• Find your profitable niche
• Validate that people will actually buy it
• Price your product strategically
DAYS 11-17: CREATION & PRODUCTION
• Set up your tools (Canva, Gumroad, email platform)
• Outline your product
• Create your first draft
• Design and package professionally
• Set up your sales platform
DAYS 18-23: MARKETING & LAUNCH
• Write your sales page
• Build your email list
• Execute pre-launch strategy
• LAUNCH YOUR PRODUCT
• Follow up and optimize
DAYS 24-28: SCALING & AUTOMATION
• Create evergreen sales funnels
• Set up customer service systems
• Track metrics and optimize
• Plan your product ladder
• Protect your soft life
REALISTIC EXPECTATIONS
Let's be honest about what's realistic:
BY DAY 28:
• Your product will be complete and live
• You'll have made your first sales (probably not thousands, but real money)
• You'll have systems in place for ongoing income
• You'll have clarity on how to scale
WITHIN 90 DAYS:
• You could realistically be making $500-$2,000/month if you execute well
• Your email list will be growing
• You'll have testimonials and social proof
WITHIN 6-12 MONTHS:
• $2,000-$5,000/month is very achievable
• You could have 2-3 products generating income
• Passive income systems will be running smoothly
Everyone's timeline is different. Some will hit $5K/month in 3 months. Others will take 12 months. Both are winning.
The key: consistency and implementation.
COMMON OBSTACLES (AND HOW TO OVERCOME THEM)
OBSTACLE 1: "I DON'T HAVE TIME"
Solution: Time blocking. Block 60-90 minutes daily, non-negotiable. Treat it like a meeting with your future self.
OBSTACLE 2: "I'M NOT TECH-SAVVY"
Solution: Every tool in this course is beginner-friendly. We walk through every click. If you can use email, you can do this.
OBSTACLE 3: "WHAT IF NOBODY BUYS?"
Solution: We validate before we create. By Day 10, you'll know people want your product.
OBSTACLE 4: "I'M SCARED OF FAILING"
Solution: Failure is feedback. Your first product won't be perfect. That's expected. Launch anyway.
OBSTACLE 5: "I'LL START NEXT WEEK"
Solution: Start NOW. Procrastination kills dreams. Imperfect action beats perfect planning.
SUCCESS TIPS FROM PAST STUDENTS
1. "Join the community immediately. My accountability partner kept me going when I wanted to quit." - Sarah
2. "I blocked my calendar for the full 28 days before I started. Non-negotiable time." - Jessica
3. "I told my family I was doing this and needed their support. They respected my boundaries." - Tanya
4. "I stopped consuming other content during the 28 days. No podcasts, no other courses. Just focused on this." - Maria
5. "I posted my progress daily in the community. It kept me accountable and motivated." - Lisa
YOUR 28-DAY COMMITMENT
Right now, before you continue, make this commitment to yourself:
"I commit to showing up for the next 28 days. I will complete every lesson, do every assignment, and take imperfect action. I will not let fear, perfectionism, or procrastination stop me. My soft life is worth 28 days of focused effort."
Write this down. Put it somewhere you'll see daily.
When you want to quit (and you will), read it again.
READY?
Your 28-day transformation starts now.
Tomorrow, Day 1: Welcome to Your Soft Life Journey.
See you there.
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